Legal

Privacy Policy

Last updated: April 2026

This Privacy Policy describes how TAC Strategic Consulting (Pty) Ltd, operating as The Acquisition Company ("TAC," "we," "us," or "our"), collects, uses, and handles your information when you visit theacquisitionco.com or contact us directly.

By using this website, you agree to the practices described in this policy.

1. Information We Collect

We may collect the following types of information:

• Contact information you provide voluntarily, such as your name, email address, firm name, and phone number when you book a call, submit a form, or reach out by email.
• Usage data collected automatically when you visit the site, including pages viewed, time on site, browser type, device type, and referring URL. This is collected in aggregate and not tied to individual identities unless you identify yourself.
• Booking and scheduling information collected through third-party scheduling tools (currently Calendly) when you book a discovery call or audit. This data is subject to Calendly's own privacy policy.
• LinkedIn campaign data collected through the LinkedIn Insight Tag, which allows us to measure the performance of LinkedIn advertising and build anonymized retargeting audiences. LinkedIn does not share individual member data with us.

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and deliver the services you request (such as a free intake audit).
• Send follow-up communications related to your booking or consultation.
• Improve the website and our services based on aggregate usage patterns.
• Measure and optimize the performance of our advertising campaigns on LinkedIn and other platforms.
• Comply with legal obligations.

We do not sell your personal information to third parties. We do not use your information for purposes unrelated to the services described above.

3. Cookies and Tracking Technologies

This website may use cookies and similar tracking technologies to understand site usage and improve your experience. You can control cookie settings through your browser. Disabling cookies may affect some site functionality.

We use the LinkedIn Insight Tag, which places a cookie to enable conversion tracking, retargeting, and aggregate audience analytics for our LinkedIn advertising. LinkedIn's privacy policy governs how LinkedIn processes this data. You can opt out of LinkedIn's tracking at linkedin.com/psettings/guest-controls.

4. Third-Party Services

This website uses the following third-party services that may collect or process data on our behalf:

• Calendly — used for scheduling discovery calls and intake audits. Subject to Calendly's Privacy Policy.
• Google Fonts — used to serve web fonts. Fonts are loaded from Google's servers, which may log your IP address. Subject to Google's Privacy Policy.
• LinkedIn — used for advertising and conversion tracking via the LinkedIn Insight Tag. Subject to LinkedIn's Privacy Policy.
• Vercel — used to host and serve this website. Server logs may capture standard access data. Subject to Vercel's Privacy Policy.

5. Data Retention

We retain contact and booking information for as long as it is reasonably necessary to provide services and maintain business records, or as required by applicable law. You may request deletion of your data at any time by contacting us at the address below.

6. Your Rights

Depending on your location, you may have the right to access, correct, or delete the personal information we hold about you. To exercise any of these rights, contact us at info@theacquisitionco.com. We will respond within a reasonable timeframe.

7. Data Security

We take reasonable technical and organisational measures to protect your information from unauthorized access, loss, or disclosure. No method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

8. Children's Privacy

This website is intended for business owners and legal professionals. We do not knowingly collect information from individuals under the age of 16. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Continued use of the website after any changes constitutes acceptance of the updated policy.

10. Contact

If you have questions about this Privacy Policy or how your data is handled, please contact:

TAC Strategic Consulting (Pty) Ltd
info@theacquisitionco.com